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ELLEKAT

The Brief

Branding for a Women's fashion and clothing boutique in the seaside village of Rhos on Sea. It must be smart and sophisticated, crisp and clean. The core demographic will be 40 somethings but must also appeal to a younger and older audience.

Agency: View Creative Agency

This cute little shop is on the main high street in the village. The owner of the boutique also runs a well known and thriving cafe around the corner from the store.

ELLEKAT is made up from the clients daughters names and therefore the subtle divide in the logotype reflects this. It is one word with a lighter line weight on the K to separate the ELLE from the KAT.

A monogram motif has been created which is used in all areas of brand application from signage to social media icons.

The styling of the logo is sleek and modern and is combined with a fresh colour palette of mid grey and white which echos the interior colour scheme of the shop.

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