Ice Rink Hero

National History Museum Ice Rink

The Brief

A creative flexible enough to adapt to all point-of-sale marketing materials - both print and digital. The design is required to present the event as an enchanted and magical experience at London’s renowned National History Museum.

Agency: View Creative Agency

Wow, what a perfect brief to be given. Christmas, Sparkles, Magic, Coziness.

This project was the first tender I worked on following maternity leave and at a time where I was feeling like a may have lost my mojo. We won it and I gave myself a pat on the back as this was one totally suited for me.

We’ve rolled this design out for the last two seasons and the extent of the print and digital collateral has been pretty EPIC; Ads, bus liners, banners, telephone box wraps, underground billboards, cups, tickets and more, it is pretty full on but they are a great client to work with, and certainly a partnership to be proud of. One day, perhaps, I’ll make it down there to see for myself.

I really wanted to highlight the location, so featuring the NHM building itself was essential. I wanted to include the glow of the cafe bar as, let's be honest, most people are eager to get to for a festive hot chocolate or, for me, a mulled wine! The fairy lights in the trees and the icey tones emphasize the Christmassy-ness.

The main feature is the lady in her fairisle patterned and fur trimmed coat. She adds detail and her orange scarf hints at movement which can be difficult to convey with a static illustration.

Ice Rink Cup
Ice Rink Poster
Ice Rink FlyerIce Rink Detail
Ice Rink Phone