Amy Bakes Cakes flatlay

Amy Bakes Cakes

The Brief

Create a logo that is modern and girly? Simplistic script, using lilac or peach colours and a small cupcake graphic.

Amy approached me to create a simple logo for her side business. Amy is an A+E doctor with a talent for creating beautiful and delicious cakes for her colleagues on shift. Requests started coming in for her to make bespoke cakes for celebrations and events which resulted in her branding herself, Amy Bakes Cakes.

I began by sketching out lots of mini cupcakes and using a Japanese brush and ink to create the lettering. I wanted to have a slight texture that could look a little like it was written in buttercream frosting with variations in line weight. I avoided designing anything too delicate and cutesy for this project and went for something more fluid, a tiny bit rustic but still clean and fun.

The lilac that Amy decided on fits perfectly and keeps the aesthetic light and fresh.

Amy Bakes Cakes cakeAmy Bakes Cakes teatowels
Amy Bakes Cakes kitchen selected
Amy Bakes Cakes logoAmy Bakes Cakes ingredients