Create a vibrant and friendly brand identity for a kids subscription box service.
This is a service where people can subscribe and receive monthly gift boxes filled with toys, crafts, clothes and essentials for babies and toddlers. My client was looking for something fun and bold. I went for some nice kid friendly styling. I created the type so that it would be totally unique rather than using a font. I made it boxy and have a ‘cut out with scissors / crafty’ aesthetic. The letters slot together which reflects the nature of the creative content of the boxes. I created some colourful assets which again look like little crafty off cuts or confetti. I kept the colour palette gender neutral using pink, purple, blue and mustard with a really dark and bold slate blue for the main logotype to give a sort of mono-scandi feel against the white.